Welcome to the Classic Influence podcast.

Whether you work in business or politics, education or entertainment, or whether you simply want to tap more of your potential power and find greater success, your capacity for leadership and influence is indispensable to getting the outcomes you desire.

Through compelling storytelling and rigorous analysis—focused on the strategic application of the wisdom of history and insights from social science research—Classic Influence explores the timeless laws and lessons of the heroes of history and the icons of influence, strategy, and power.

Listen in as your host—the Harvard and Columbia trained researcher, author, and speaker, Dr. Johnny Welch, M.B.A. (author of Mastering the Power of Grit and The Magic of Assuming Command and, coming October 14, 2023, The Strategist Code)—works to unearth the most critical paradigms, principles, and practices, the recurring characteristics, patterns, and themes to discover the strategies, tactics, and tools you can use to increase your power and influence to achieve your own most daring dreams and goals.

Distilled from the stories of history’s heroes as well as today’s titans of success, this show is based on the idea that, as Isaac Newton once said, we can see “further by standing on the shoulders of giants.”

Remember, wrote the German philosopher Friedrich Nietzsche (1844—1900), “History belongs above all to the man of deeds and power, to him who fights a great fight, who needs models, teachers, consolers and cannot find them among his contemporaries.”

“Look back over the past,” wrote Marcus Aurelius, “…and you can foresee the future too.”