All of the great hustlers in history have been marked by grit. They have all had to withstand countless setbacks, crushing rejection, distressing attacks and sometimes even devastating defeat in pursuit of their dreams. Develop an inner core of fortitude, and begin to equip yourself for an onslaught of obstacles and adversity in advance and you will begin to understand that this was their secret weapon of success. Rather than spending inordinate time trying to avoid failure and rejection, seek to embrace it when it comes. Learn from it. Build on it. Leverage it. Turn it around and bounce back. Give yourself permission to fail again and again, faster and faster, all the way to the summit of success.